本章目标：掌握外贸开发信和国内客户邮件的撰写技巧，提供可直接使用的模板
graph TD
A[开发信] --> B[邮件主题]
A --> C[称呼]
A --> D[开场]
A --> E[价值呈现]
A --> F[行动召唤]
A --> G[结尾签名]
B --> B1[简洁/相关/吸引]
C --> C1[专业/准确/礼貌]
D --> D1[表明来意/建立关联]
E --> E1[产品优势/客户利益]
F --> F1[明确请求/时间限制]
G --> G1[完整信息/联系方式]
| 主题类型 | 示例 | 适用场景 |
|---|
| 直白型 | “PVC鞋花供应商 - 工厂直供价” | 首次联系 |
| 利益型 | “降低30%采购成本的PVC制品方案” | 强调优势 |
| 好奇型 | “关于您正在寻找的PVC钥匙扣供应商” | 搜索到客户 |
| 介绍型 | “Introduction - PVC制品专家XX工厂” | 正式介绍 |
| 跟进型 | “Re: 上次沟通 - PVC制品报价” | 跟进邮件 |
┌─────────────────────────────────────────┐
│ 开发信黄金法则 │
├─────────────────────────────────────────┤
│ │
│ 1. 简洁原则：控制在150字以内 │
│ 2. 相关原则：与客户业务相关 │
│ 3. 价值原则：强调客户利益 │
│ 4. 行动原则：明确下一步行动 │
│ 5. 个性化原则：针对性而非群发 │
│ │
└─────────────────────────────────────────┘
Subject: PVC Keychain Supplier - Factory Direct Price
Dear [Name],
I found your company online and noticed you are in the gift/promotional products business.
We are a direct manufacturer of PVC products in China, specializing in:
- Shoe charms for Crocs
- Custom keychains
- PVC fridge magnets
- Straw toppers
**Why us?**
- Factory direct price: 20-30% lower than traders
- Low MOQ: 100pcs per design
- Fast sampling: 3-5 days
- OEM/ODM service available
Would you be interested in seeing our catalog and pricing?
Best regards,
[Your Name]
[Company Name]
WeChat/WhatsApp: +86 [Number]
Email: [Email]
Subject: Reduce Your Procurement Cost by 30% - PVC Products
Dear [Name],
I'm writing to introduce our PVC products that could help reduce your procurement cost.
We are a 10-year experienced factory specialized in PVC gift products, serving customers like:
[Similar customer reference - remove if not available]
**Our advantages:**
✓ Factory direct pricing - Save 20-30%
✓ Small quantity accepted - 100pcs MOQ
✓ Quick turnaround - 3 days sampling, 7 days production
✓ Custom design - Free design service
Attached is our product catalog for your review.
Would you have 5 minutes for a quick call this week to discuss your requirements?
Looking forward to hearing from you.
Best regards,
[Your Name]
[Company Name]
Website: [Website]
WeChat: [WeChat ID]
Subject: Question about your PVC keychain products
Dear [Name],
I visited your website and really liked your [specific product they sell].
I'm wondering if you might be interested in our PVC products that could complement your current product line?
We specialize in:
- Custom PVC keychains (perfect for your brand)
- Shoe charms for Crocs (trending item)
- Fridge magnets and straw toppers
As a factory, we can offer:
- Competitive pricing
- Custom design service
- Fast delivery
Would you be open to seeing some samples that match your brand style?
Best regards,
[Your Name]
[Company Name]
WeChat/WhatsApp: +86 [Number]
Subject: Re: My previous email about PVC products
Dear [Name],
I'm following up on my email from last week regarding our PVC products.
Have you had a chance to review our catalog? I'd be happy to:
- Send you some free samples
- Provide a quick quote based on your requirements
- Schedule a short call to discuss
Would any of these be helpful?
Best regards,
[Your Name]
[Company Name]
Subject: New PVC designs for [Season/Month]
Dear [Name],
I hope you're doing well.
I wanted to share some of our latest PVC designs that just launched this month. Many of our customers are finding them very popular.
[Attach: Latest Product Catalog]
Would you be interested in seeing some samples?
Best regards,
[Your Name]
[Company Name]
Subject: Special offer - Valid until [Date]
Dear [Name],
I hope this email finds you well.
As we haven't heard back from you, I wanted to share a special offer:
**New Customer Special:**
- 10% off first order
- Free sampling
- Free shipping on orders over $1000
This offer is valid until [Date].
Would you like to take advantage of this?
Best regards,
[Your Name]
[Company Name]
Subject: Great meeting you at [Exhibition Name]
Dear [Name],
It was a pleasure meeting you today at [Exhibition Name].
Thank you for your interest in our PVC products. As discussed, I'm sending you:
- Our product catalog (attached)
- Price list for [products discussed]
- Sample photos of [specific products]
I'll follow up with you next week to see if you have any questions.
In the meantime, please feel free to contact me if you need anything.
Best regards,
[Your Name]
[Company Name]
Subject: Re: Follow up from [Exhibition Name]
Dear [Name],
I hope you had a safe trip back from [Exhibition Name].
I'm writing to follow up on our meeting at the exhibition. Have you had a chance to review our products?
I'd be happy to:
- Send you samples for evaluation
- Provide a formal quotation
- Answer any questions
Looking forward to hearing from you.
Best regards,
[Your Name]
[Company Name]
Subject: Quotation for PVC Keychains - [Company Name]
Dear [Name],
Thank you for your inquiry.
Please find our quotation below:
**Product:** Custom PVC Keychain
**Size:** [Size]
**MOQ:** 100pcs
**Price:** [Price] FOB [Port]
**Sampling:** 3-5 days, [Sample Price] (refundable on order)
**Production:** 7-10 days
**Payment:** 30% deposit, 70% before shipment
**Pricing tier:**
100-500pcs: [Price A]
500-1000pcs: [Price B]
1000pcs+: [Price C]
Please let me know if you have any questions or need adjustments.
Best regards,
[Your Name]
[Company Name]
Subject: Detailed Proposal for Custom PVC Products
Dear [Name],
Thank you for your interest in our custom PVC products.
Based on your requirements, I'm pleased to submit the following proposal:
**Product Specifications:**
- Material: Soft PVC
- Size: [Dimensions]
- Design: [Design description]
- Packaging: [Packaging details]
**Pricing:**
| Quantity | Unit Price | Total | Lead Time |
|----------|-----------|--------|-----------|
| 100pcs | $[Price] | $[Total] | 10 days |
| 500pcs | $[Price] | $[Total] | 10 days |
| 1000pcs | $[Price] | $[Total] | 12 days |
**Terms:**
- Sampling: $[Sample fee], 3-5 days (refundable on order)
- Payment: 30% deposit by T/T, balance before shipment
- Shipping: FOB Shenzhen / EXW
**What's included:**
✓ Free design service
✓ 3 design revisions
✓ Quality inspection photos
✓ Insurance during shipping
Please let me know if you have any questions or would like to proceed with sampling.
Best regards,
[Your Name]
[Company Name]
主题：回复：关于PVC钥匙扣的询价
您好！
感谢您咨询我们的PVC钥匙扣产品。
我们是源头工厂，专业生产PVC制品10年，主要产品包括：
- 洞洞鞋鞋花
- 钥匙扣定制
- 吸管帽
- 冰箱贴等
**我们的优势：**
✓ 工厂直销，价格比贸易商低20%
✓ 100件起订，支持小批量
✓ 3天快速打样
✓ 支持来图来样定制
附件是我们的产品目录，您可以先看看。
有什么问题随时联系我！
祝商祺！
[您的姓名]
[公司名称]
微信：[微信号]
电话：[电话]
主题：产品资料及报价 - PVC制品
[客户姓名] 您好！
感谢您通过官网联系我们。
关于您咨询的PVC制品，我们工厂有以下产品系列供您选择：
1. 洞洞鞋鞋花系列
2. 钥匙扣系列
3. 吸管帽系列
4. 冰箱贴系列
5. 其他定制礼品
我们的优势：
- 10年生产经验
- 工厂直销价格
- 支持小批量定制（100件起）
- 3天快速打样
- 质量三包保障
请问您主要想了解哪类产品？大概需要多少？
我可以给您更详细的产品介绍和报价。
期待与您合作！
[您的姓名]
[公司名称]
主题：关于PVC钥匙扣报价的跟进
[客户姓名] 您好！
上周给您发了PVC钥匙扣的报价，不知道您看了吗？
有没有什么疑问或需要调整的地方？
如果价格方面有顾虑，我们可以根据您的数量再做核算。
期待您的回复！
[您的姓名]
[公司名称]
主题：样品跟进 - [快递单号]
[客户姓名] 您好！
您要的样品已经寄出了，顺丰快递，单号：[单号]
预计明天后天能到您那里。
收到样品后请看看效果，有什么想法随时和我联系！
祝生意兴隆！
[您的姓名]
[公司名称]
| 节日 | 邮件主题 | 内容要点 |
|---|
| 春节 | “新春快乐！” | 年底备货提醒 |
| 中秋 | “中秋佳节问候” | 节日礼品推荐 |
| 国庆 | “国庆快乐” | 假期安排通知 |
| 元旦 | “新年快乐” | 新品预告 |
┌─────────────────────────────────────────┐
│ 提高邮件打开率技巧 │
├─────────────────────────────────────────┤
│ │
│ 主题行优化： │
│ • 控制在50字符以内 │
│ • 包含关键词（PVC/Factory/Supplier） │
│ • 体现价值/利益 │
│ • 使用客户公司名称（个性化） │
│ │
│ 发送时间： │
│ • 周二-周四效果最好 │
│ • 上午9-10点、下午2-3点 │
│ • 避开周一早上和周五下午 │
│ │
└─────────────────────────────────────────┘
| 技巧 | 说明 | 效果 |
|---|
| 明确行动召唤 | 清楚告诉客户下一步做什么 | 提高回复率30% |
| 创造紧迫感 | 限时优惠、限量供应 | 提高回复率20% |
| 个性化内容 | 针对客户具体情况定制 | 提高回复率40% |
| 简短精练 | 控制在150字以内 | 提高阅读率50% |
┌─────────────────────────────────────────┐
│ 邮件礼仪规范 │
├─────────────────────────────────────────┤
│ │
│ 基本规范： │
│ ✓ 使用专业邮件签名 │
│ ✓ 主题行清晰明确 │
│ ✓ 称呼准确得体 │
│ ✓ 语法拼写正确 │
│ ✓ 格式整齐美观 │
│ │
│ 避免事项： │
│ ✗ 不要全大写（像在吼叫） │
│ ✗ 不要使用过多感叹号 │
│ ✗ 不要群发（无个性化） │
│ ✗ 不要频繁跟进（一周1次） │
│ ✗ 不要在客户休息时间发邮件 │
│ │
└─────────────────────────────────────────┘
[Your Name]
Sales Manager
[Company Name]
Tel: +86-[Number]
WeChat/WhatsApp: +86-[Number]
Email: [Email]
Website: [Website]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[Your Name] | Sales Manager
[Company Name]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━
PVC Product Expert | 10+ Years Experience
Specializing in: Shoe Charms | Keychains | Fridge Magnets
📱 Tel: +86-[Number]
💬 WeChat: [WeChat ID]
📧 Email: [Email]
🌐 Website: [Website]
📍 Address: [Company Address]
🏆 Quality Assurance | 100% Inspection | Fast Delivery
━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Subject: Sample Request - PVC Keychains
Dear [Name],
I'm interested in your PVC keychains. Would it be possible to get some samples for evaluation?
Our company is:
- [Company Name]
- [Website]
- Annual purchase volume: [Volume]
Please let me know the sample cost and lead time.
Thank you.
Best regards,
[Your Name]
Subject: Re: Sample Request - PVC Keychains
Dear [Name],
Thank you for your interest.
Samples are available. Details:
- Sample cost: $[Amount] per design
- Lead time: 3-5 days
- Shipping: By your courier account
Sample fee is refundable on bulk order.
Would you like to proceed? Please provide your shipping address.
Best regards,
[Your Name]
Subject: Payment Request - Order #[Order Number]
Dear [Name],
Thank you for your order #[Order Number].
Please find the Proforma Invoice attached.
**Payment Details:**
- Amount: $[Amount]
- Bank: [Bank Name]
- Account: [Account Number]
- SWIFT: [SWIFT Code]
Please arrange payment at your earliest convenience so we can start production.
Production will begin upon receipt of deposit.
Best regards,
[Your Name]
Subject: Payment Received - Order #[Order Number]
Dear [Name],
Thank you for your payment.
We have received your payment of $[Amount].
Production has started and estimated completion date is [Date].
We will update you with production photos.
Thank you for your business!
Best regards,
[Your Name]
Subject: Shipment Notification - Order #[Order Number]
Dear [Name],
Your order #[Order Number] has been shipped.
**Shipment Details:**
- Shipping Method: [Method]
- Tracking Number: [Number]
- ETD: [Date]
- ETA: [Date]
Attached are the shipping documents for your records.
Please let us know when you receive the goods.
Best regards,
[Your Name]
Subject: How was your order?
Dear [Name],
I hope you received your order and everything is satisfactory.
We would appreciate your feedback:
✓ Product quality
✓ Packaging
✓ Delivery time
✓ Overall satisfaction
Your feedback helps us improve.
Thank you for choosing us!
Best regards,
[Your Name]
mindmap
root((邮件开发信))
主题行
简洁相关
价值导向
个性化
内容
开场吸引
价值呈现
明确行动
跟进
及时持续
提供价值
创造紧迫
技巧
个性化定制
正确时机
礼仪规范
- 个性化修改：不要直接复制，根据客户情况调整
- A/B测试：尝试不同主题行和内容
- 持续优化：根据回复率优化模板
- 建立模板库：积累自己有效的模板
💡 记住：好的开发信要简洁、相关、有价值，让客户愿意回复！