06-线上获客渠道-外贸

本章目标：掌握开发海外客户的渠道和方法

一、阿里巴巴国际站

1.1 店铺搭建要点

graph TD
    A[阿里国际站] --> B[账号注册]
    B --> C[企业认证]
    C --> D[店铺装修]
    D --> E[产品发布]
    E --> F[RFQ报价]

    B --> B1[选择账号类型<br/>一达通或普通会员]
    C --> C1[提交企业资料<br/>等待审核]
    D --> D1[公司介绍<br/>产品分类<br/>店铺Banner]
    E --> E1[英文标题<br/>详细描述<br/>关键词]
    F --> F1[筛选RFQ<br/>发送报价<br/>跟进转化]

1.2 RFQ报价技巧

1.3 信用保障服务

二、Google搜索开发

2.1 搜索关键词组合

graph TD
    A[Google搜索开发] --> B[关键词组合]
    B --> C[产品词 + 客户类型]
    B --> D[产品词 + 国家]
    B --> E[产品词 + 行业]

    C --> C1["PVC charm + importer"]
    C --> C2["keychain + distributor"]
    C --> C3["PVC gift + wholesaler"]

    D --> D1["PVC supplier + USA"]
    D --> D2["keychain manufacturer + Germany"]
    D --> D3["PVC product + Japan"]

    E --> E1["PVC gift + promotional"]
    E --> E2["keychain + souvenir"]
    E --> E3["PVC product + retail"]

2.2 客户筛选方法

2.3 开发信撰写

开发信结构模板

Subject: PVC Products Manufacturer from China - [Your Company Name]

Dear [Name],

Hope this email finds you well.

I'm [Your Name] from [Your Company], a professional PVC products manufacturer in China.

We specialize in:
- PVC shoe charms
- PVC keychains
- PVC fridge magnets
- Custom PVC products

**Why choose us:**
✓ Factory direct price - 20% lower than traders
✓ Small MOQ - 100pcs start
✓ Fast sampling - 3-5 days
✓ 10 years experience - served 500+ clients worldwide

Would you be interested in receiving our catalog?

Looking forward to your reply.

Best regards,
[Your Name]
[Your Company]
WhatsApp: +86 XXXXXXXXXX
Email: XXX@XXX.com
Website: www.XXX.com

三、LinkedIn开发

3.1 个人资料优化

3.2 目标客户搜索

3.3 主动联系话术

graph LR
    A[发送连接邀请] --> B[接受后感谢]
    B --> C[发送介绍信息]
    C --> D[提供价值]
    D --> E[推进合作]

    A --> A1[简短说明来意]
    B --> B1[感谢连接]
    C --> C1[介绍公司和产品]
    D --> D1[分享行业资讯]
    E --> E1[提出合作意向]

四、WhatsApp营销

4.1 WhatsApp Business设置

4.2 消息发送技巧

五、外贸邮件模板

5.1 首次联系邮件

Subject: Premium PVC Products Supplier - [Your Company]

Dear Purchasing Manager,

I'm writing to introduce [Your Company], a leading PVC products manufacturer in China with 10 years of experience.

Our main products include:
✓ PVC shoe charms for Crocs
✓ Custom PVC keychains
✓ PVC fridge magnets
✓ Promotional PVC items

**Our advantages:**
- Factory direct prices
- Small MOQ from 100pcs
- 3-5 days sampling time
- OEM/ODM services available

We have exported to [mention countries, e.g., USA, Europe, Japan] and served clients including [mention if any].

Would you be interested in reviewing our catalog?

Best regards,

[Your Name]
Sales Manager
[Your Company]
Tel: +86-XXX-XXXX-XXXX
WhatsApp: +86-XXXXXXXXXX
Email: [Your Email]
Website: [Your Website]

5.2 跟进邮件

Subject: Re: PVC Products Inquiry - [Your Company]

Dear [Name],

I'm following up on my previous email regarding our PVC products.

Have you had a chance to review our catalog?

I'd be happy to:
- Provide samples for your review
- Discuss your specific requirements
- Send you a detailed quotation

Please let me know if you need any additional information.

Best regards,

[Your Name]

5.3 展会后邮件

Subject: Nice meeting you at [Exhibition Name] - [Your Company]

Dear [Name],

It was a pleasure meeting you at [Exhibition Name].

Thank you for your interest in our PVC products. As discussed, I'm sending you:
- Our product catalog
- Price list for your reference
- Company profile

Please let me know if you have any questions or need further information.

Looking forward to working with you.

Best regards,

[Your Name]

本章小结

外贸获客渠道对比

中英文对照词汇

💡 记住：外贸开发需要耐心和坚持，持续跟进才能成功！