04-询盘跟进话术.md

询盘跟进话术

客户沟通模板与跟进策略

📧 询盘分类

询盘类型

询盘分类
├── 按紧急程度
│   ├── 热询盘
│   │   ├── 需求明确
│   │   ├── 立即采购
│   │   ├── 详细提问
│   │   └── 30分钟内回复
│   │
│   ├── 温询盘
│   │   ├── 有兴趣
│   │   ├── 了解阶段
│   │   ├── 比较阶段
│   │   └── 4小时内回复
│   │
│   └── 冷询盘
│       ├── 信息模糊
│       ├── 远期需求
│       ├── 学生/调研
│       └── 24小时内回复
│
├── 按产品类型
│   ├── 标准产品询盘
│   ├── 定制产品询盘
│   ├── OEM询盘
│   └── ODM询盘
│
└── 按客户类型
    ├── 批发商
    ├── 零售商
    ├── 品牌商
    └── 个人消费者

⚡ 首次回复模板

模板一：标准回复（通用）

首次回复模板
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Subject: Re: Inquiry about [Product Name] | [Your Company]

Dear [Name],

Thank you for your inquiry about our [Product Name].

I'm [Your Name] from [Your Company], a specialized
[Product Category] manufacturer in China.

Regarding your inquiry, please find our feedback below:

[针对客户问题逐一回答]

**About Us:**
• Established in [Year]
• Factory: [Square meters]
• Daily output: [Quantity] pieces
• Serving clients in [Number]+ countries

**Next Steps:**
• Would you like samples for evaluation?
• What is your estimated order quantity?
• Do you have any specific requirements?

Please feel free to contact me for any questions.

Best regards,

[Your Name]
[Your Title]
[Company Name]
WhatsApp: +86 XXX XXXX XXXX
Email: [Email]
Website: [Website]
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模板二：报价回复

报价回复模板
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Subject: Quotation for [Product Name] | [Your Company]

Dear [Name],

Thank you for your inquiry.

Based on your requirements, please find our quotation
below:

**Product:** [Product Name]
**Quantity:** [Quantity]
**Unit Price:** $[Price] FOB [City]
**MOQ:** [Quantity]
**Production Time:** [Days] days
**Sample Fee:** $[Price] (refundable in bulk order)
**Sample Time:** [Days] days

**Price Includes:**
• Custom design/logo
• Standard packaging
• Quality inspection

**Price Excludes:**
• Shipping cost
• Custom packaging

**Payment Terms:**
• T/T (30% deposit, 70% before shipment)
• PayPal / Western Union (for small orders)

This quotation is valid for 30 days.

Please let me know if you have any questions.

Best regards,

[Your Name]
[Your Title]
[Company Name]
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模板三：样品确认

样品跟进模板
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Subject: Your Sample Order | [Your Company]

Dear [Name],

Thank you for your sample request.

**Sample Details:**
• Product: [Product Name]
• Quantity: [Quantity] pieces
• Sample Fee: $[Price]
• Shipping: $[Price] (or Free shipping）
• Production Time: [Days] days
• Payment: PayPal / Western Union

**Sample Process:**
1. Confirm sample details (design, size, color)
2. Arrange payment
3. Production (3-5 days)
4. Photos for approval
5. Shipment
6. Tracking number provided

**Sample Policy:**
• Sample fee is refundable in bulk orders
• Free shipping for sample orders over $[Amount]

Please confirm if you'd like to proceed.

Best regards,

[Your Name]
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🔄 跟进邮件序列

跟进节奏

跟进邮件序列
├── 邮件1：首次回复（0小时）
│   └── 立即回复客户询盘
│
├── 邮件2：跟进确认（2-3天）
│   └── 确认是否收到/是否有疑问
│
├── 邮件3：提供案例（1周）
│   └── 分享类似客户案例/产品
│
├── 邮件4：价值信息（2周）
│   └── 分享行业信息/新品信息
│
└── 邮件5：保持联系（1个月）
    └── 轻松问候，保持联系

跟进邮件模板

跟进邮件模板
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邮件2（2-3天跟进）：
Subject: Re: [Previous Subject] - Any questions?

Hi [Name],

I'm following up on my previous email regarding
[Product Name].

Have you had a chance to review our quotation?
Do you have any questions or need further information?

I'm here to help with anything you need.

Best regards,
[Your Name]

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邮件3（1周案例）：
Subject: [Product Name] - Customer Case Study

Hi [Name],

I wanted to share a recent project we completed for
a [Industry] company in [Country].

They needed [Quantity] pieces of [Product Name]
with [Customization].

We delivered the order within [Timeframe] and the
client was very satisfied with the quality.

I've attached some photos for your reference.

Would you like to see more samples or cases?

Best regards,
[Your Name]

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邮件4（2周新品）：
Subject: New Arrival - [New Product]

Hi [Name],

I hope this email finds you well.

I wanted to introduce our latest product - [New Product].
It's been very popular in [Market/Region] recently.

[简要描述产品特点和优势]

Would you be interested in learning more?

Best regards,
[Your Name]

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💬 WhatsApp沟通

WhatsApp话术

WhatsApp沟通要点
├── 初次联系
│   ├── 礼貌问候
│   ├── 简洁介绍
│   ├── 询问需求
│   └── 发送目录
│
├── 产品沟通
│   ├── 发送图片/视频
│   ├── 发送报价单
│   ├── 解答疑问
│   └── 提供建议
│
└── 订单跟进
    ├── 确认细节
    ├── 更新进度
    ├── 发送照片
    └── 通知发货

WhatsApp模板

WhatsApp消息模板
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初次联系：
Hi [Name], this is [Your Name] from [Company].
Thank you for your inquiry on our website.
How can I help you today?

发送产品：
Here are some photos of [Product Name] you
asked about. Let me know if you need more details.

发送报价：
I've sent the quotation to your email.
Please check and let me know if you have questions.

跟进询问：
Hi [Name], just following up on our quotation.
Do you have any questions?

通知发货：
Great news! Your order has been shipped today.
Tracking number: [Number]
Expected delivery: [Date]
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❓ 常见问题回答

FAQ话术

常见问题回答话术
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Q: What is your MOQ?
A: Our standard MOQ is [Quantity] pieces. However,
we can be flexible for new customers.

Q: Can you do custom design?
A: Yes, we specialize in custom designs. Just send
us your artwork or describe your idea.

Q: What is the sample lead time?
A: Usually 3-5 working days after payment and
design confirmation.

Q: What is the production time?
A: Normally 10-15 working days, depending on the
order quantity and complexity.

Q: What payment methods do you accept?
A: We accept T/T, PayPal, Western Union, and Alibaba
Trade Assurance.

Q: Do you offer free samples?
A: We charge sample fee, but it will be refunded
in your bulk order.

Q: Can you provide certification?
A: Yes, we have [Certification 1], [Certification 2],
etc. Copies are available upon request.

Q: How do you ensure quality?
A: We have QC team and 3-step inspection:
raw material, production, and before shipment.
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🎯 转化技巧

提高回复率

提高询盘转化技巧
├── 响应速度
│   ├── 30分钟内回复最佳
│   ├── 设置自动回复
│   ├── WhatsApp即时沟通
│   └── 及时回复疑问
│
├── 专业度
│   ├── 了解客户行业
│   ├── 提供专业建议
│   ├── 分享相关案例
│   └── 展示工厂实力
│
├── 信任建立
│   ├── 发送工厂照片
│   ├── 分享客户评价
│   ├── 提供认证文件
│   └── 真诚透明沟通
│
└── 后续跟进
    ├── 适时跟进
    ├── 提供价值
    ├── 保持联系
    └── 不轻易放弃

📋 询盘管理表

跟踪表格

询盘管理表
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| 日期 | 客户 | 产品 | 数量 | 阶段 | 备注 |
|------|------|------|------|------|------|
| [日期] | [Name] | [Product] | [Qty] | [Phase] | [Note] |

阶段标记：
• 新询盘 (New)
• 报价中 (Quoting)
• 等待回复 (Waiting)
• 样品阶段 (Sampling)
• 谈判中 (Negotiating)
• 已成交 (Won)
• 已关闭 (Lost)
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🎯 核心要点总结

本模块完结，全部文档创建完成！ 🎉